The project involved designing an Instagram puzzle that went viral in 2019. The puzzle was designed as a square grid, where each square contained a different image or graphic. When viewed as a whole, the squares created a larger image or message. The puzzle was designed to be visually engaging and challenging depending on what the campaign is for the month or any sale events, encouraging users to spend more time on the platform and share the puzzle with their followers. Thus requires a deep understanding of visual design principles, as well as an ability to create visually compelling graphics that would grab users' attention. The success of the project was largely due to the viral nature of Instagram, where users enjoy sharing, reposting content, and commenting on what they find interesting or engaging. Overall, the goal of the project was to create a visually stunning Instagram puzzle that would capture the attention of users and lead to increased engagement and exposure for the brand or individual behind the puzzle.