Gillette Global Branding

Robert Jencks

Gillette is huge, with hundreds of sku’s over multiple product categories that reach over global markets. Designing and maintaining a simple yet flexible visual system was a multi year endeavor. During my time at Grey, with the help of several talented Art and Creative directors, I worked on many aspects of the system that ranged from traditional design guideline decks, and developing photography and film styles, to full editorial brand magazines.
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Posted Jul 4, 2023

Streamlining a global brand.

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