Pettitt's SuperValu Supermarket Branding

Pettitt’s SuperValu has launched its next-generation Flagship store in Bray, Ireland with retail strategy, branding, visual language, in-store communications, and packaging design across all departments by LMPP Studio.

Working closely with Pettitt’s leadership team, LMPP were involved from the initial strategy and concepts through to the delivery of the 20K sqft store in Bray Co. Wicklow, which has a completely new look based on the new LMPP brand concept. Reclaiming space from the back-of-house has allowed for extended offers to bakery and produce, seafood and the Sleedagh Farm Butchers – plus new ‘Takeaway Kitchen’ features including rotisserie chicken, hot meals to go, fresh sandwiches, sushi and pizza.

The store design is vibrant and uplifting with bold, characterful signage and a contemporary materials palette to ensure the offer is easy to navigate – but also rewarding and inspiring for every customer, whatever the time of day.

The new store concept will be rolled out across Pettitt’s six stores in Kildare, Wexford and Wicklow.