As the Director of Brand and Content at Carta, I led the development of a comprehensive strategy to acquire new venture capital funds as customers. This involved conceptualizing and overseeing Carta Edge, an educational content initiative targeting first-time fund managers. Within two quarters, Carta Edge contributed over $650k in pipeline Annual Recurring Revenue (ARR), establishing us as a trusted resource for emerging fund managers.
0 likes · 44 views · Jul 18, 2023
As the Director of Brand and Content at Carta, I led content strategy to acquire new venture capital funds and built, Carta Edge, content for first-time VCs.