Beyond The loop

Beyond the Loop is a company that specializes in the introduction and utilization of artificial intelligence (AI) in businesses.

I originally designed and built the first version of the Beyond the Loop website during the early stages of the company. At the time, the goal was to quickly establish a presence and communicate the core offering as the platform was still evolving.

As the company grew, so did its vision. The first site no longer matched the brand's positioning, services, or level of maturity — it needed a refresh that felt more aligned with its current value.

The new version was fully rebuilt in Framer, with improved structure, performance, and clarity. It now includes detailed pages for the platform, training, compliance, and pricing — all wrapped in a sleek, responsive layout.

I handled the Framer development and implementation of the entire website. While I didn’t design it from scratch, I made visual tweaks and layout adjustments during development to ensure a polished result. My focus was on clean structure, smooth UX, and performance.