The client approached me to design packaging for his new product, a foot and muscle recovery kit aimed at regular exercisers. He envisioned a high-end sports brand aesthetic.
A minimalist dark-and-white design with a bright accent color was developed. A photo of a woman stretching was chosen as the background to reflect the product’s purpose, complemented by a perforated metal pattern.
The design accommodated a long list of benefits and information. Key benefits and iconography took prime space at the top, while secondary points were organized into a readable list on the back.