Sony Pictures Television

Developed and executed paid digital media campaigns for SPTV properties, S.W.A.T. and The Good Doctor across TikTok, Instagram, Facebook and YouTube resulting in 194MM ImpressionsProduced BTS featurettes for Prime Video's, Wheel Of Time resulting in 2.9MM impressions across social and digital platforms 

Launched viral influencer kits for Prime Video's, A League Of Their Own, and AppleTV+'s, For All Mankind Drove global influencer and creator marketing strategies that supported brand initiatives with a focus on brand building and expanding Gen Z/ Millennial reach

Strategized in partnership with the U.S. Franchise Marketing Team to drive and elevate digital and social marketing of SPTV series throughout all windows of distribution for OTT, VOD, Social, and WebSupported streaming networks in the creation and execution of these initiatives to increase SPTV franchise series awareness, tune-in, and brand exposure via digital and social