AI Fashion Campaign · Fleece

AI Fashion Campaign · Fleece Editorial 🐑

A personal AI fashion concept built around a single fleece piece, transforming the product into a complete visual story.

The direction combines a misty mountain landscape, natural textures and minimal styling to create a calm, cinematic outdoor atmosphere while keeping the garment as the main focus.

My role: concept development, art direction, AI imagery & motion. Focused on realism, accurate product details, texture and a cohesive commercial aesthetic.

Concept & creative direction by me.