Karembo — Girlhood
Tesla Ressa
02 · Campaign & film
Karembo — Girlhood
A campaign ecosystem for a Kenyan beauty house, built around the intimate rituals through which beauty, language and girlhood are passed between generations.
“Wapi wanja?”
The idea
The ordinary, made sacred.
The campaign lives in a bedroom: soft light, pink beads at the ends of braids and the familiar correction—“Aah aah, si hivyo.” A product launch becomes a portrait of recognition, inheritance and Kenyan girlhood.
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Posted Aug 3, 2026
A campaign ecosystem for a Kenyan beauty brand celebrating the rituals of beauty and girlhood through intimate film and launch imagery.
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