Website Landing Page Redesign + Email Marketing Setup
A conversion-focused landing page redesign paired with foundational email marketing automation and social media templates for brand consistency.
Bonjour Bliss is a beauty and lifestyle brand focused on creating an elevated, feel-good experience through thoughtful design, messaging, and customer touchpoints. The brand emphasizes softness, trust, and modern aesthetics across digital channels.
Project Overview
This project focused on redesigning Bonjour Bliss’s landing page to improve clarity, visual appeal, and conversions while setting up a strong email marketing foundation. The scope also included branded Instagram templates to ensure visual consistency across marketing touchpoints.
Project Objectives
Improve first-impression trust and brand positioning
Increase email sign-ups and conversion rate
Ensure seamless mobile browsing experience
Set up automated email flows for early engagement
Create reusable social templates for Instagram marketing
Scope of Work
Landing page UI/UX redesign in Framer
Mobile responsiveness and layout optimization
Klaviyo account setup and configuration
Core email flows (Welcome + Basic Automation)
Instagram post & story template design
The Challenge
The original landing experience lacked visual hierarchy and clear conversion paths. There was no structured email automation in place, and social content lacked a cohesive design system making brand growth and consistency difficult.
Client Goals
Launch a polished, conversion-ready landing page
Capture and nurture email subscribers automatically
Maintain a soft, premium beauty aesthetic
Simplify future content and campaign creation
Project Process
Brand & landing page audit
UX planning and conversion-focused layout
Framer design and responsive build
Klaviyo setup and email flow configuration
QA, mobile testing, and handoff
The Solution
A clean, elegant Framer landing page that highlights brand value, encourages sign-ups, and performs seamlessly on mobile. This was paired with a Klaviyo setup that welcomes and nurtures new subscribers automatically, plus Instagram templates that allow the brand to market consistently without design friction.
Key Features
Mobile-first Framer landing page
Clear CTA sections and conversion flow
Klaviyo welcome email automation
Editable, reusable Instagram templates
Lightweight, fast-loading UI
Brand-aligned typography and spacing
Deliverables
Fully redesigned Framer landing page
Responsive mobile layouts
Klaviyo account setup
Welcome email flow + basic automation
Instagram post & story templates
The Results
Stronger brand presence and trust
Improved landing page clarity and engagement
Email list ready for scaling campaigns
Faster, easier social content creation
A scalable foundation for future growth
Content Management Efficiency
Visual editing directly in Framer
Easy updates to copy, CTAs, and imagery
Reusable Instagram templates for ongoing campaigns
Tech Stack
Framer
Klaviyo
Email Automation & Flows
Responsive UI Design
Lessons & Insights
Clear hierarchy drives better conversions
Email automation should be set up early
Mobile-first design is critical for beauty brands
Consistent visuals across site + social build trust
Simple systems outperform complex setups
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Posted Jan 29, 2026
Conversion-focused Framer landing page redesign with email automation and branded social media templates to ensure consistency, engagement, and growth.