CLIENT: Grad Solutions + Smart Schools ENGAGEMENT: Ongoing Video Production, Social Content & Creative Systems Development

BRAEID serves as an ongoing creative and production partner for Grad Solutions and Smart Schools, supporting both brands with strategic video production, social storytelling, and campaign creative designed to drive engagement, visibility, and enrollment awareness.

Grad Solutions and Smart Schools needed a scalable video and content system that could support multiple audiences, departments, and campaign goals without sacrificing quality or consistency.

The challenge was not simply producing videos, it was building a scalable content ecosystem.

Consistent social content capable of sustaining engagement across platforms

Evergreen storytelling balanced with trend-aware content for social relevance

Event coverage and ceremony recaps that felt energetic and brand-aligned

Department-focused videos that clearly communicated specialized programs and impact

Paid and organic creative that could perform across Meta and social ecosystems

A streamlined production workflow capable of supporting ongoing high-volume content needs

BRAEID develops and manages an end-to-end video production ecosystem supporting both ongoing marketing and long-form storytelling initiatives.

The approach combines strategic creative planning with scalable production systems. What We Do:

Produce recurring monthly social content for both Grad Solutions and Smart Schools

Develop a mix of evergreen and trend-driven concepts tailored to platform behavior and audience engagement

Capture and edit ceremonies, school events, and recap/sizzle content designed to extend the life and reach of in-person experiences

Produce longer-form storytelling pieces highlighting key departments, programs, and community voices

Deliver creative assets supporting both organic social distribution and paid Meta campaigns

Build and manage a project management and production workflow system to ensure content moved efficiently, smoothly, and consistently from planning through delivery

BRAEID handles production end-to-end, from concept development and filming through post-production and delivery.

Monthly social video content for Grad Solutions and Smart Schools

Evergreen and trend-based social campaigns

Organic and paid social creative for Meta campaigns

Event recap and sizzle videos

Ceremony coverage and highlight edits

Department showcase videos

Student testimonial videos

Teacher spotlight features

Founder and leadership storytelling content

Multi-format delivery optimized for digital and social platforms

Production management system and workflow infrastructure

The ongoing content system created stronger creative consistency while allowing both brands to remain active, relevant, and visible across social platforms.

Increased social engagement through trend-aware and platform-native creative

A repeatable content engine supporting continuous marketing efforts

Stronger storytelling around programs, departments, and student experiences

Improved production efficiency through custom workflow and project management systems

High-performing social content that significantly outperformed previous engagement patterns

Trend-driven short-form social content created for Instagram and TikTok, designed to leverage timely cultural references and platform-native humor to drive engagement. This piece represented a significant engagement spike compared to previous social performance and highlighted the value of combining timely concepts with platform-native creative.

Social highlight edit capturing graduation moments through caption-driven storytelling and a timely “Holy Airball” concept, combining relatable humor with platform-native creative to drive engagement.

Story-driven features highlighting educators and reinforcing trust, connection, and community identity.

Authentic interview-led storytelling focused on student experience, outcomes, and personal growth.

Department showcase video designed to clearly communicate services, student pathways, and real-world impact.

Long-form brand storytelling piece designed to communicate mission, vision, and organizational purpose through a human-centered narrative.