SEO Optimization for E-commerce Site

Pravin Chaudhari

SEO Specialist
Social Media Manager
SEO Content Manager
Google Analytics
Google Search Console
SEMrush

The Challenges

Lower Traffic Volume: The business faced the challenge of low website traffic, making it difficult for the company to reach its target audience effectively.
Slow Loading Website: Slow-moving website performance negatively affected the user experience, requiring optimization.
Lack of Click-Through Rates: The click-through rates (CTRs) were low, indicating the need for improved visibility and clickability.
Impressions: The impressions on the search engine results pages (SERPs) were insufficient, indicating the need for improved visibility.
Backlinks: Establishing authority and credibility required improvement in the existing link profile.

The Solution

Keyword Research and Optimization: We identified relevant keywords and strategically integrated them into the content, meta tags, and headings to improve the search engine visibility of the site.
Website Speed Optimization: Improved the loading speed and user experience by minimizing HTTP requests, reducing image sizes, and enabling caching.
Content Quality Enhancement: Providing valuable information and expanding the content regularly to attract more visitors.
Backlink Building Campaign: Implemented a backlink-building campaign focusing on high-authority and relevant sources.

The Result

Traffic

131% Website traffic increased

Website Speed

In terms of website speed, mobile scores increased by nearly 29.2% and desktop scores increased by nearly 29.2%.

Clicks

Clicks increased by 20.95%.

Impression

Impressions increased by 40.11%.

Backlinks

The number of backlinks increased by 78.24%.

Ranking keywords

With a total of 2,863 ranking keywords, we achieved top rankings for a significant number of keywords, which resulted in increased organic traffic
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