SEO Optimization for E-commerce Site
Pravin Chaudhari
The Challenges
Lower Traffic Volume: The business faced the challenge of low website traffic, making it difficult for the company to reach its target audience effectively.
Slow Loading Website: Slow-moving website performance negatively affected the user experience, requiring optimization.
Lack of Click-Through Rates: The click-through rates (CTRs) were low, indicating the need for improved visibility and clickability.
Impressions: The impressions on the search engine results pages (SERPs) were insufficient, indicating the need for improved visibility.
Backlinks: Establishing authority and credibility required improvement in the existing link profile.
The Solution
Keyword Research and Optimization: We identified relevant keywords and strategically integrated them into the content, meta tags, and headings to improve the search engine visibility of the site.
Website Speed Optimization: Improved the loading speed and user experience by minimizing HTTP requests, reducing image sizes, and enabling caching.
Content Quality Enhancement: Providing valuable information and expanding the content regularly to attract more visitors.
Backlink Building Campaign: Implemented a backlink-building campaign focusing on high-authority and relevant sources.
The Result
Traffic
131% Website traffic increased
Website Speed
In terms of website speed, mobile scores increased by nearly 29.2% and desktop scores increased by nearly 29.2%.
Clicks
Clicks increased by 20.95%.
Impression
Impressions increased by 40.11%.
Backlinks
The number of backlinks increased by 78.24%.
Ranking keywords
With a total of 2,863 ranking keywords, we achieved top rankings for a significant number of keywords, which resulted in increased organic traffic
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Posted Dec 28, 2023
Increased organic traffic by 50% and improved conversion rate by 20% through comprehensive on-page and off-page SEO strategies for a client's e-commerce website
