Rant 👇 A lot of 3D

Rant 👇

A lot of 3D artists are upset about AI stealing their jobs.

The reality is 3D artists and plenty of other professions had a monopoly over execution for the longest time. They never learned how to actually deliver outcomes for brands

In business, clients need more leads, more sales. They don't care what tool got their products infront of more customers.

Those who can't adapt get left behind.

Here's some content I whipped up for one of my clients in Australia. They care about quality content at speed. I make it my job to stay current with AI so I can deliver the best service possible.

There's still a place for CGI - 3D animation will always be my preferred choice for campaigns where top quality is the priority.

But I'd be doing my clients a disservice if I didn't deliver what they need, as fast as they need it.