A redesign of the logo for social media management company Daly Social
The new logo for a social media management company
The original rebrand was going to be a change the company was called Daly Consulting but wanted to rebrand to Social Daly. They had a basic lightbulb for a brandmark and wanted to keep that but have something custom and unique.
Original Concepts for Social Daly
However none of these concepts felt quite strong enough I made the suggestion to the client perhaps sticking with Daly at the start and instead being Daly Social, which they agreed was worth exploring.
Daly Social Brandmark (left) and Social Daly Brandmark (right) where put through an A/B test
