appart - coffee branding

rashed branding

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About appart is more than just a coffee brand; it's a captivating journey into the heart of exceptional coffee experiences. Derived from the Spanish language, "appart" symbolizes breaking away from the ordinary to embrace extraordinary moments with each cup. Our brand identity for appart encapsulates this essence. Through thoughtful design elements, beautiful colors, and harmonious typography, we've crafted an identity that resonates with the brand's core values. From the logo that embodies movement and passion to the color palette that evokes warmth and energy, every aspect of the design is meticulously curated to reflect appart's unique personality.
The tagline "Escape the ordinary, embrace extraordinary coffee moments" not only defines the brand's philosophy but also serves as a guiding principle for our design approach. We believe that great design should not only be visually appealing but should also tell a compelling story. This is evident in every element of the brand identity, from packaging concepts to social media visuals, creating a cohesive brand narrative across all touchpoints.
Join us in this journey of exploration and celebration as we unveil the brand identity of appart—a testament to the artistry and passion that goes into every sip of exceptional coffee.
©All rights reserved See full work here - appart
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Posted Jan 28, 2025

appart - coffee branding

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Art Director

Brand Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Figma

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