Gardner Law is an estate planning firm in Eagle, Idaho that serves families across the Treasure Valley (Boise, Meridian, Nampa, Caldwell). They needed a blog post that would rank for "will or trust Idaho" and help families understand the real difference before their first consultation.
The Challenge
Estate planning content is either too technical for normal people or too vague to be useful. Gardner Law wanted a post that explains wills, trusts, and probate in plain English, with real Idaho-specific numbers, so families feel informed enough to take the next step.
What I Built
The longest and most detailed post in this portfolio: a 7-minute, fully sourced guide that walks Idaho families through the will-vs-trust decision with real costs and local context. The post includes:
A three-way comparison table (will vs. trust vs. both) covering probate avoidance, privacy, guardian naming, upfront cost, and best-fit scenarios
An interactive probate cost calculator where readers estimate what probate would cost their family based on estate value and a typical 3-7% cost range
A visual chart showing illustrative probate costs at different estate sizes
Idaho-specific data: the $100,000 small estate threshold (Idaho Code 15-3-1201), the mandatory 4-month creditor window, the 6-month minimum probate timeline, and typical attorney fees of $3,500 to $5,000
A short quiz testing whether the reader understands which document avoids probate and which names guardians
An audio summary of the full post
A detailed FAQ covering Idaho's lack of a state estate tax, how to fund a trust properly, and when families need both documents
Sourced citations from SwiftProbate, Johnson May Law, Idaho State Legislature, and Ramsey Solutions
The post positions Gardner Law as the firm that explains the process honestly and lets the reader decide, rather than pushing the more expensive option.