OUPI Platform Launch and Video Production

Launch film0:46, landscape

For its first twenty seconds the film doesn't mention OUPI. It lists what a heavy AI user already lives with: a subscription for every model, eight tools that don't talk to each other, endless copy and paste, data sitting in US clouds, answers that need checking. One line and one beat for each.

Then the mark lands, and the second half rebuilds the same ground as one system: chat, docs, agents and automations on a single line, every model hanging off it, one price from €19 a month. It closes on a document going from read to sent for validation without leaving the platform.

It's the film at the top of this page.

Product spot0:26, landscape

A shorter spot built on one image: a man waist-deep in water, surrounded by the floating logos of ChatGPT, Gemini, Midjourney and the rest.

From there it cuts to a search for oupi.com and a quick pass through the product, chat, image generation and the tool library, before it lands back on him.

Walkthrough1:37, landscape

The long cut walks through the product the way a new user meets it: the home screen, the tool library, image generation across several models, video, and chat.

Short captions run along the bottom of the frame, so it still makes sense with the sound off.

Marketing spots0:30 and 0:32, landscape

The first opens on the overload: a late night, a spreadsheet, a campaign brief with nobody to run it. OUPI takes the brief and hands back a finished Instagram post, and the spot ends on one line, try it now.

The second is live action. A man at a laptop, the OUPI mark rising out of the screen, then a quick pass through chat and the tool library before it lands back on him.

Spot one: from a brief to a finished post, in thirty seconds.

Spot two: the platform in one person's hands.

Vertical cut0:17 and 0:19, vertical

Cut for phones. In the first, a single request goes into OUPI, a link and a one-line brief, and the platform comes back with a finished promotional video for it. Seventeen seconds, and the screen tells the whole story.

The second opens on the problem, ten tools to juggle, and answers with the pitch in three lines: for work, for fun, for life.

One prompt in, a finished promo out.

Tired of juggling ten tools. Nineteen seconds.

Product sessionsTesting and feedback

Alongside the films, OUPI brought me in to test the platform directly. Over several sessions I used the product the way a new customer would, then sent back concrete UX and messaging improvements ahead of launch.

The kind of outside eye that catches what a team too close to its own product can't.

Platform launch film

Marketing video set (landscape)

Vertical social-format cut

Product testing across multiple sessions

UX & messaging improvement recommendations