Hale Electrical's website could convert

Hale Electrical's website could convert better, so I redesigned it in Framer. Here's what I changed and why. The original wasn't bad. It just wasn't helping visitors make a decision. A few things I changed: • clearer headline • real human image instead of a house • stronger visual hierarchy • more obvious CTA • cleaner service cards Design isn't just how a website looks. It's how quickly people understand why they should choose you. Before → After