MIU MIU Market Value | Art Direction & Digital Compositing
Irem Guvenc
Concept:
In the fast-paced world of high fashion, beauty is perishable. MARKET VALUE is a conceptual advertising campaign designed for Miu Miu (SS/26), reinterpreting the brand’s ugly chic philosophy through the lens of a raw, industrial fish market.
The Narrative:
Luxury goods are treated here as fresh produce subject to market fluctuations, demanding cold chain logistics, and intended for immediate consumption. The visual language combines the sterile, clinical typography of price tags and warning labels (Keep Frozen, No Returns) with the chaotic, organic textures of seafood.
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Posted Sep 28, 2026
A speculative visual study exploring luxury as a perishable commodity. A collision of high end fashion and raw market aesthetics.
