For an email marketing campaign targeted at increasing an event space bookings, I utilized Mailchimp to design and send out a series of engaging, personalized newsletters. Each newsletter highlighted weekly specials and exclusive offers. By segmenting the email list based on previous booking history and customer preferences, we were able to tailor messages more effectively. The campaign’s success was measured through an increase in direct bookings by 10% over three months, demonstrating the power of targeted content and the importance of understanding the audience’s needs.