Augmented Reality Filters for Meta

Peter Vickery

Brand Strategist
Project Manager
Creative Product Manager
Meta
I lead a team of technical artists on the first of many augmented reality filters for the Messenger group at Meta. This later evolved into work for other groups at Meta such as Instagram and Portal.
Social AR is a magical opportunity for brands to add value and play to video calls.
AR effects, such as themed backgrounds, environment filters, masks, costumes, and virtual props offer fun, transformative new ways to express what we see, feel, and say on social platforms. When shared between friends, AR elements provide an immersive social experience that can be customized and designed to create unique moments of sharing and connection.
We are honored to be the trusted creative team for the biggest names in entertainment to design, build, launch their social AR filters, apps and games! Marvel, Netflix, Nickelodeon—the list continues to grow everyday at Invisible Thread.
Full article:
Partner With Peter
View Services

More Projects by Peter