Frostit – Shopify Store for a Graphic Apparel Brand
Paresh Pavani
Client: Indian graphic t-shirt and sweatshirt brand.
The challenge: Shoppers buy on mood and identity. The store had to show the right design to the right buyer fast and make picking size and colour easy on mobile.
What we built
Themed collections: Indian culture, corporate humour, pet lovers, festive
Colour and size variants on every product
Featured products on the homepage
Clean product pages with free-shipping messaging
Mobile-first layout
Approach: Sales-focused store by a team that comes from sales: fewer clicks from first look to checkout.
Stack: Shopify (setup and theme customisation)
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Posted Nov 1, 2026
Sales-focused Shopify apparel store: themed collections, colour and size variants, featured products and a mobile-first path to checkout.
