PNC Mobile App
Ian
PNC Mobile App
Young adults face the challenge of navigating a cluttered financial world. PNC is a timeless brand that millions of consumers choose to bank with. The upcoming generation, Gen Z, is beginning their financial journeys, and PNC wants to be a part of that. Users can opt into a better way to bank with PNC. With customization, easier tracking, and educational elements. Gen Z can improve financial literacy.
Current PNC App
Understanding
Gen Z is a digital generation living online. They seek financial independence but need that boost to get there. Online Gen Z interacts with visual trackers and ways of incentivizing goals.
Research showed users want new savings tools. Plus, they want a personalized experience.
User Flow
Planning
With insights from research, we began mapping out how the app
will function, identifying the significant changes to be made.
We found that navigation was necessary
to address the identified pain points.
Wireframes
Home
Customization
Users can now personalize their home screen to fit their needs. Templates are provided for those who want a simplified experience. These templates were developed based on the user personas we developed
Users felt in control of their finances. Allowing them
to access what matters to them easily.
Money Hub
Functionality
The Money Hub holds all the core features users expect from a banking app. Users can track their spending habits, manage their cards, and easily transfer funds.
Widgets on the home screen lead to places within the Money Hub. So users can access the information they seek quickly.
Users found Money Hub refreshing and goals motivating.
Making savings tangible and rewarding
Goals
Users can instantly put money aside for the future. Visual elements
help users track their savings, making their goals tangible.
Easier access to tracking goals allowed users
to engage with their finances.
Learning
With Gen Z beginning their financial journeys, the learning feature provides
micro-learning tasks that teach users. This feature was designed
to be non-invasive on the core features of the app.
Users found learning to be a beneficial addition, allowing them
to learn at their own pace.
Prototype
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Posted Oct 17, 2025
Developed a customizable mobile app for PNC to enhance Gen Z's financial literacy and banking experience.
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