VANSHIKA NEGI

This project involves my collaboration with Btechpaanipuriwali, a business that specializes in air-fried paani puris. My role in this project is to create visuals and scripts for Btechpaanipuriwali's social media videos and oversee the brand's creative direction. The main goal of the project is to promote Btechpaanipuriwali's air-fried paani puris to a wider audience by creating engaging content and visuals that resonate with the brand's target audience. The success of this project is evidenced by the significant increase in the brand's social media following and engagement, as well as the establishment of a consistent brand identity.

Set the stage for your work, and provide some key details about this project. Introduce collaborators, and provide any context that will be helpful to keep in mind (ex. brand, company, or project owners).

BTECHPAANIPURIWALI INSTAGRAM click here.

As a graphic designer and script/content creator/writer for Btechpaanipuriwali, I solved the problem of creating engaging content and visuals to promote their air-fried paani puris to a wider audience. The target audience was people who are health-conscious and looking for healthier snack options on street.

• Goal or Requirement 1: Establish a consistent brand identity across all social media channels.

.• Goal or Requirement 2: Increase Btechpaanipuriwali's social media following and engagement.

• Goal or Requirement 3: Create content that resonates with the target audience and promotes the health benefits of air-fried paani puris.

Conducted research on Btechpaanipuriwali's target audience and competitors to determine the most effective content strategy.

Brainstormed content ideas and collaborated with Btechpaanipuriwali to develop a content calendar.

Created visually appealing graphics and wrote compelling scripts for social media videos that promoted the health benefits of air-fried paani puris.

As a creative director, oversaw the production and execution of the social media videos to ensure they aligned with the brand's messaging and goals.

Monitored the social media analytics and adjusted the content strategy as needed to maximize engagement and reach.

Maintained consistent communication with Btechpaanipuriwali to ensure the project was on track and goals were being met.

Btechpaanipuriwali's social media following on Instagram increased by 50k+ followers, which resulted in greater brand exposure and reach.

Btechpaanipuriwali's YouTube channel gained over 300k+ subscribers, which helped to establish the brand as a leader in the air-fried paani puri market.

The content created and executed as a part of this project was successful in educating the target audience about the health benefits of air-fried paani puris, which helped to drive sales and establish customer loyalty.

The brand's consistent visual identity and messaging helped to establish a strong brand identity, which set Btechpaanipuriwali apart from its competitors.

This project demonstrates the importance of creating engaging content that resonates with the target audience and aligns with the brand's messaging and goals. By working collaboratively with Btechpaanipuriwali and staying focused on the project's goals, I was able to achieve significant results that helped to establish the brand as a leader in the air-fried paani puri market.