Granos Café & Barra needed their Instagram presence to finally feel like one brand. The profile existed, but nothing about it, the palette, the highlights, the content, felt connected to the actual café and bar experience.

Scope started with a full Instagram audit, then moved into profile optimization (updated bio, suggested CTA) and a rebuilt color palette, taken from scattered brand colors into one defined, cohesive system. Highlight covers were redesigned to match the new palette, replacing generic stock-style badges with icons styled consistently across the profile.

The menu was redesigned, and a set of reusable Instagram story templates, including video templates, was built so the team could keep posting on-brand without starting from scratch each time.

Beyond the static highlight covers and story graphics, scope also included preparing actual social media content: filming and editing footage for Granos to post, on top of the templates and design system.

A profile that reads as one brand instead of a handful of disconnected posts, with templates in place so consistency doesn't depend on redesigning from zero each week.