Content / Brand Strategy (Field Trip Health IG)

Field Trip Health, 3-month Social Re-design

I created a seamless Instagram design with an education/community-focused approach to drive engagement and brand trust. I directed the visual revamp for their Instagram brand by creating a seamless art grid that provides top-of-the-line education on psychedelic science. As well, I spearheaded their copywriting and tailored their content for various different audiences (clinicians,therapists, gen-z, etc).