A CGI-style 3D typography spot made 100% with generative AI: the word DESIGN grown from lush grass in soft purple fur, plus a cute animal close-up to show how far AI video realism can go. Everything was generated and directed inside Adobe Firefly.
The process
Concept and prompt design: camera angle, materials, lighting and the "space for text" composition
Key images generated in Firefly Image with style and composition references for a consistent look
Image-to-video and text-to-video passes in Firefly Video to bring the scene to life
Selecting the best takes, editing, upscaling and formatting for 16:9 and 9:16
Why it matters
A shot like this would normally need hours of 3D modelling, fur simulation and rendering. With a directed AI workflow it went from idea to finished clip in a fraction of the time, while staying commercially safe thanks to Firefly's licensed training data.
Tools
Adobe Firefly Image and Video, Photoshop for clean-up, Premiere Pro for the edit.
Need eye-catching AI video for ads or social? I combine AI generation with classic motion design to deliver polished, on-brand results.
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Posted Oct 13, 2026
A CGI-style 3D typography spot made fully with generative AI: purple fur letters growing from grass, generated and directed in Adobe Firefly.