Tixo - From Calm to

Tixo - From Calm to Chaos and Back

My first concept was a traditional relaxation advertisement: calm, clean, and visually polished - but too familiar.

So I reversed the idea. Instead of starting with calm, I started with chaos.

I rebuilt the ad around a cinematic chase, using stress and noise as a visual metaphor. When the character opens Tixo, the chaos disappears and the story moves into a peaceful forest.

This submission shows the full creative process: the first concept, the decision to change direction, asset creation in Envato, sound design, music experimentation, editing, and the final advertisement.

Envato - ImageGen, VideoGen, VoiceGen, SoundGen and creative assets Suno - final soundtrack Kdenlive - editing and sound mixing Tixo App - featured product