Cafe Leon partnered with me to create a modern, inviting website that reflects the cozy ambiance and premium quality of their café experience. Their previous digital presence lacked consistency and did not effectively communicate the warmth, personality, and visual appeal of the brand. I designed and developed a fully responsive Framer website that blends clean aesthetics with smooth interactions to offer customers a polished and intuitive browsing experience.
Cafe Leon needed a website that did more than display menu items — it had to tell their story. The challenges included:
Inconsistent brand expression across pages
Lack of clear content hierarchy and navigation
Limited interaction and visual depth
No digital experience matched their physical café environment
The goal was to create a digital identity that feels warm, modern, and memorable.
My Role
As the lead designer and Framer developer, I was responsible for:
Defining the visual direction and brand tone
Designing UI/UX layouts for core pages
Developing the full website in Framer with smooth interactions
Ensuring responsive behavior across devices
Optimizing performance, SEO structure, and asset delivery
Providing post-launch updates and refinements
Process
1. Discovery & Research
I began with a focused study of the brand’s target audience, visual identity, and market positioning. This established the foundation for a design direction that balances simplicity, warmth, and professionalism.
2. Wireframing & Structure
Low-fidelity wireframes were created to clarify layout, content flow, and navigation. This helped shape a structure that feels intuitive and easy to explore.
3. UI/UX Design
The visual design centered around:
clean and minimal layouts
warm tones that echo the café ambiance
modern typography for readability and character
immersive imagery to highlight menu items and interior feel
Every section was designed to reflect Cafe Leon’s brand experience.
4. Development in Framer
I built the website using Framer, implementing:
responsive design for all devices
subtle micro-interactions and hover animations
optimized media assets and metadata
smooth page transitions
a scalable structure for future updates
5. Collaboration & Refinement
Frequent feedback sessions ensured alignment with the client’s expectations and allowed iterative improvements to both design and functionality.
Results
The final website achieved:
A warm, modern, and cohesive brand presence
Intuitive user flow and improved content presentation
Higher engagement due to interactive sections and visuals
Faster load times and strong SEO foundation
Positive feedback from the client and café customers
Takeaways
This project demonstrated how thoughtful design and smooth Framer development can elevate a small business’s digital identity. By combining brand-centered visuals, clean UX, and technical optimization, the final outcome reflects the true character of Cafe Leon both online and offline.