This project aims to redesign the Audi mobile app, focusing on enhancing the user experience, improving functionality, and aligning with Audi's brand identity.

By addressing key pain points and incorporating innovative features, the redesigned app will strengthen customer satisfaction and loyalty.

The current Audi mobile app falls short in several areas:

Inefficient user experience: Cumbersome onboarding processes lead to frustration and app abandonment.

Limited functionality: Users report dissatisfaction with restricted features and lack of integration with other Audi services.

Poor control interface: Control features are not intuitive or seamless.

The primary objectives of this redesign are:

Simplified Onboarding Process: Create an intuitive and enjoyable onboarding process for creating an account and a simpler process for adding and connecting your Audi car.

Expand Functionality: Offer a comprehensive suite of features for car control, information, and services. Strengthen brand identity: Align the app's design and messaging with Audi's brand guidelines.

Leverage AI: Integrate the Audi AI Assistant, an intelligent in-car companion where users can ask questions, get directions, and enjoy a more personalized driving experience.

I employed a two-pronged research approach. (User Feedback Analysis & Competitive Analysis) ℹ️ In the User Feedback Analysis phase, I focused on understanding the user experiences with the existing Audi app. This involved a comprehensive analysis of user reviews and ratings on the Apple App Store and Google Play Store. By examining user feedback, pain points, and suggestions, key areas for improvement were identified and prioritized.

I created a diagram mapping out how users navigate the app and how they are connected.

I continued by sketching a low-fidelity wireframes, which provide a quick way to visualize my ideas.

I create a new intuitive and enjoyable onboarding process for creating an account and a simpler process for adding and connecting your Audi car.

The Audi mobile app redesign aimed to enhance user experience and align with the brand. Research revealed key pain points and competitive insights. The proposed redesign addresses these issues and focuses on user-centric design. Further development and testing are crucial for the app's success.

Project timeline: 5 weeks or 200+ hours