I provided creative for Mitchells & Butlers, working across some of their leading hospitality brands - including Harvester, Toby Carvery, and Stonehouse Pizza & Carvery. Using data and performance insights to inform design decisions, I created social-first visuals and videos used across paid channels. Each asset was crafted to align with brand tone and audience behaviour, helping to drive engagement and consistency across campaigns. This project combined creativity with strategic insight - producing work that performed effectively while staying true to each brand’s personality.