Case Study: Product Web Description and Email Announcement

Brand Profile: Healthy Air

Brand Description: This brand created a device to help customers break bad habits and quit smoking and/or vaping by replacing traditional cigarettes and vapes with naturally flavoured air pens. Their goal was to motivate customers to achieve the lifestyle they’ve always wanted.

Maintain a clear and friendly tone with a hint of cheekiness

Refrain from using language such as ‘quit vaping/smoking’

Maintain the brand voice: positive, informative, and motivational

Task 1: Write and design the first page of an email to send to customers, announcing the new flavor launch: Black Licorice

Task 2: Write a product description to add to our website for a soon-to-be-released flavor: Cinnamon Hearts