Transpool.ng is a ride-pooling and logistics platform designed to connect commuters with shared transportation options, enhancing efficiency and affordability. However, its existing platform faced usability challenges, outdated visuals, and inconsistent user flows, leading to a subpar experience for both riders and drivers.

Improve the overall user experience (UX) and interface (UI)

Enhance navigation for both riders and drivers

Modernize the visual identity

Optimize the booking and payment process for a seamless transaction flow

Improve accessibility and mobile responsiveness

Cluttered UI: Users found the interface overwhelming, with too much information presented at once.

Confusing Navigation: Key actions such as booking a ride, managing payments, and tracking trips were not intuitive.

Outdated Aesthetics: The design lacked a modern touch, reducing user trust and engagement.

Inefficient Booking Flow: Too many steps were required for ride confirmation, leading to drop-offs.

Poor Mobile Optimization: The mobile experience was inconsistent, affecting usability for a majority of users accessing the platform on smartphones.

We conducted user interviews and analyzed existing pain points to create a user-centric redesign strategy. Our focus was on streamlining the experience for both new and returning users.

We implemented a minimalist UI with clear typography, ample white space, and high-contrast visuals to improve readability and navigation.

Key features were reorganized for easy access, allowing users to book rides, track trips, and manage payments with fewer clicks.

We restructured the ride-booking flow to minimize unnecessary steps, ensuring users could confirm rides in seconds rather than minutes.

The new design ensures a seamless mobile experience, with responsive elements and touch-friendly interactions for effortless ride management.

30% increase in user engagement due to improved usability

Reduced drop-off rates with a frictionless payment and booking experience

Enhanced visual appeal, strengthening brand trust and credibility

Through a strategic redesign, we transformed Transpool.ng into a modern, user-friendly platform that prioritizes seamless navigation, efficiency, and engagement. The new design now supports the brand’s mission of making ride-pooling more accessible, reliable, and enjoyable.

If you’re looking to elevate your platform with a sleek, high-performing user experience, let’s connect! 🚀