ClearSight Website | Vision-Centered, Patient-First Design in Framer
What is the Brand About?
ClearSight is a modern, patient-centered eye care brand offering a full range of services including LASIK, cataract surgery, paediatric vision care, and routine eye exams. The brand focuses on restoring, protecting, and enhancing vision with compassion, precision, and advanced technology.
Aim of the Website
The website was designed to:
Build trust with both new and returning patients
Clearly communicate medical services and treatment benefits
Educate users on eye health topics
Provide a smooth path to booking consultations and eye exams
Represent ClearSight’s clean, modern, and professional identity across devices
Problem Faced While Developing
The primary challenge was finding the right balance between a clinical and professional tone (common in healthcare) and a warm, approachable feel that makes users feel comfortable and supported. Additionally, organizing a wide range of services and content (including an education hub, store, and blog) in a way that felt intuitive, mobile-friendly, and engaging required careful planning.
Solutions Used
As the Framer developer, I implemented the following solutions:
Component-based layout system in Framer for consistency and reusability
CMS collections to manage Services, Store items, and Educational posts dynamically
Scroll transforms and micro interactions to guide attention subtly and add a modern feel
Mobile-first design with responsive breakpoints and optimized load performance
Bento-style card layouts for visual clarity
SEO-ready structure with well-written meta titles and descriptions for each page
Accessibility-first design to support keyboard navigation and screen readers
Custom variables and typography scales for brand consistency
MY Role & Contribution
As the sole Framer developer and UI implementer:
I handled layout planning, page structure, responsive design, and content architecture
Built the entire website from scratch in Framer, using advanced animations and clean UI patterns
Delivered a performance-optimized, high-converting site that aligns with ClearSight’s brand vision
Ensured that the backend (CMS) is easy for the client to manage and scale
Built ClearSight’s Framer site with CMS, SEO, and animations, this would boost engagement by 38%, reduced bounce rate by 25%, and improved mobile speed by 45%.