Fleece Lightning for Pacific Boarder

Pacific Boarder (Sister store to Comor Sports) is a longstanding skate & snowboard shop in Vancouver.

In February of 2021, they contacted me to create something unique to our snowboarding community that provides core users something to get excited about.

I felt as though there was a great opportunity (especially in COVID) to create something handmade - landing on fleece toques in offcuts of Polar Fleece.

Snowboard shops in particular are very brand - oriented, but often this cuts the 'lifestyle' part out of owning the product. This is something I wanted to change.

I created shot / styled / designed the above product photos, graphics, and videos to help create a sense of brand and something larger than the shop or product.

We also offered an in-store styling session where buyers could pick their own colours.

We are looking to expand this program next winter, with custom shop colours and a pre-order program.