Role: Graphic Designer, Web Designer & Video Editor Tools: [Illustrator, Photoshop, Figma, Premiere Pro / CapCut, WordPress, Recraft]

Most businesses don't need just a logo, a website or a video. They need everything to work together. This project shows my complete creative process, from the first idea to a finished brand that lives across print, social media, video and the web. I handled every stage myself: research, strategy, identity design, graphics, website and video content. The result is one consistent visual language that makes the brand easy to recognise and easy to trust.

The brand had no consistent identity. Its logo, posts, videos and website all looked different, which made it feel less professional. The goals were:

Build a strong, memorable identity from scratch

Create graphics for Instagram, print and packaging

Design a modern, mobile-friendly website

Produce engaging videos and reels in the same brand style

Brand research and strategy

Logo, colours and typography

Social media and print design

Website UI/UX design

Video editing: reels, promo videos and motion graphics

Brand guidelines for future use

I studied the target audience and competitors to find what makes people trust a brand, and how this brand could stand apart. I built two mood board directions, one bold and modern, one warm and approachable, and chose [Direction] because it matched the audience best.

Logo: Many rough sketches were refined into a final logo suite: primary, secondary and a simple icon that works even at small sizes. Colours: [Primary colour] for energy and confidence, [secondary colour] for balance. Typography: [Heading font] for strong headlines, [Body font] for easy reading.

Social media: Reusable post and story templates for consistent posting

Campaigns: Scroll-stopping posters and ads with one clear message

Print: Business cards, flyers and [menu / packaging] in the same system

Structure: Clear pages: Home, About, Services, Portfolio, Contact

UI: Brand colours, large visuals and clean, easy-to-scan sections

Mobile first: Designed to work perfectly on phones

Conversion: Clear buttons, contact forms and WhatsApp links

Speed: Optimised images for fast loading

Video is where a brand truly comes alive, so every edit followed the same identity.

Reels & shorts: Fast-paced vertical edits with strong hooks in the first 3 seconds to stop the scroll

Promo videos: Storytelling edits that explain the brand and its services clearly

Motion graphics: Animated logo intro, text animations and transitions in brand colours and fonts

Colour grading & sound: Consistent colour look, clean audio, music and sound effects that match the mood

Captions: On-screen subtitles so videos work even on mute

Early logo versions were too complex at small sizes, so I simplified them. The first website had too much text, so I replaced it with visuals and short headlines. In video, the first cuts were too long, so I tightened them to keep viewers watching till the end. Each round of feedback made the work sharper.

Logo suite (PNG, SVG, PDF)

Colour and typography guide

social media templates

Print-ready designs

Fully designed responsive website

[ edited reels and promo videos

Brand guidelines document

A brand is more than a logo. When strategy, graphics, website and video are designed together, a business looks bigger, more professional and more trustworthy.