Xara, TEASER, LAUNCH, REFERRAL- AI Money Management on WhatsApp

🕒 The Challenge

Timeline: Deliver a teaser, main explainer, and referral promo video before the June 1 launch.

Goal: Introduce Xara as an AI-powered financial assistant on WhatsApp, highlight its seamless money features, and drive user adoption with an affiliate incentive.

Assets Provided: Teaser script idea, feature breakdown, affiliate program details, and app screenshots.

✨ My Solution

Intro Teaser – Opened with a simple question: “What if sending money was as easy as texting your friend?” Animated real-world scenarios — asking Xara for a bank balance, snapping a store screenshot, and sending “2k” instantly. Designed minimal, playful illustrations to highlight the secure, smart, seamless experience and build anticipation for launch day.

Main Explainer Video (first video) – Expanded on the teaser by introducing Xara as “Your Personal AI Financial Assistant, Anytime, Anywhere.” Showcased dream outcomes: smarter choices, instant transfers to 50+ banks, and intuitive money management directly from WhatsApp. Highlighted core features like scan-to-pay, chat locks, biometrics, and passcode security, reinforced with testimonial placeholders to boost credibility.

Referral Program Video – Added a fun, punchy promo highlighting the affiliate program: “Wanna make easy money? Invite friends, earn 500 instantly.” Animated chat bubbles to show how users get a unique code, share it, and receive instant rewards with no catch. This created an extra incentive for viral adoption.