Introducing revenue generation for a social impact start-up

Moi Namaste is a social impact start up that sells clothing and is based out of Helsinki, Finland. The business is committed to sustainability, fair labor standards and changing the rules of the fashion industry. The company had no online sales. This was the primary focus of the website - users were inundated with information about the mission - and it was interfering with the their desire to make a purchase. This meant that Moi Namaste had no online sales and needed a redesign to generate revenue.