XYB | Operator of a coreless banking platform

Overview: XYB is a modern adaptive finance platform providing financial infrastructure for companies at every stage, from digital challengers to global banks. The platform offers event-native architecture, AI-ready data infrastructure, and composable financial components.

Challenge: Create a sophisticated web presence that effectively communicates XYB's complex B2B fintech offering while maintaining visual appeal and user engagement. The website needed to serve multiple audiences (startups, enterprises, and global banks) and integrate seamlessly with marketing and analytics tools.

My Role: Webflow Developer working in collaboration with Aperture design team

Translated high-fidelity designs into pixel-perfect Webflow implementation

Developed custom JavaScript solutions for enhanced interactivity

Integrated HubSpot CRM for lead capture and marketing automation

Implemented Webflow CMS for dynamic blog content management

Configured Google Analytics for comprehensive user tracking

Set up custom domain and DNS configuration

Integrated Finsweet solutions for advanced Webflow functionality

Collaborated with designers and project managers throughout the development lifecycle

Launched a high-performing website that effectively communicates XYB's value proposition

Seamless integration between Webflow, HubSpot, and Google Analytics

Easy-to-manage CMS enabling the XYB team to publish blog content independently

Scalable codebase allowing for future feature additions

Positive feedback from stakeholders on design execution and functionality