Melbourne Diwali, Australia’s largest undercover cultural event, attracts more than 25,000 attendees and 400 performers each year. The organisers needed a way to manage the constant flow of questions, directions, and performance logistics without overwhelming their volunteer team. Argonix built an intelligent WhatsApp support system that handled the event’s communication end-to-end. The bot provided instant answers to attendee FAQs, retrieved live performer schedules, and shared real-time food-stall information — all through a natural chat experience. Behind the scenes, the system runs on Google Sheets + n8n automation, allowing staff to update data in seconds while the AI delivers accurate responses automatically. It became the digital backbone of the festival, ensuring clarity, accessibility, and connection at scale.