Vidary Expert Discovery UX Redesign

Vidary is a media SaaS platform connecting journalists with verified experts. The product needed to evolve from a static directory into a trusted, intelligent discovery network that drives real engagement.

Before redesigning the interface, I applied my UX and Business Funnel framework to identify where performance was breaking down. The analysis revealed leakage at the conversion and activation stages. Users were visiting, but not consistently engaging or forming meaningful connections.

Journalists needed to find credible experts quickly and confidently.

Experts needed to showcase authority without friction.

The existing experience lacked strong trust signals, structured discovery, and guided engagement. As a result:

Value was not immediately clear

Credibility was not visually reinforced

Search felt functional but not intelligent

Activation into meaningful interaction was low

Rather than focusing only on UI refinement, the redesign centered on performance and trust.

I mapped user friction directly to funnel stages and business outcomes. The strategic focus became:

Increasing perceived credibility at first interaction

Guiding journalists toward faster expert validation

Reducing friction for experts building authoritative profiles

Encouraging repeat usage through personalisation

The goal was to transform search into a trust-driven experience.

The redesign introduced a structured expert discovery system built around intelligence and verification.

Key improvements included:

AI driven semantic search with advanced filtering

Verification signals highlighting credentials and expertise

Profile structures designed to reinforce authority

Personalized feeds and recommendations to support ongoing engagement

Clear interaction pathways that guide users from search to connection

Every feature was tied to a measurable performance objective within the conversion and activation funnel.

The platform evolved from a static directory into a credibility focused expert discovery network.

Improvements included:

Stronger first impression clarity

Higher activation into expert profile views

Increased trust perception through visible verification

More consistent repeat exploration and interaction

By reinforcing credibility and guiding behavior intentionally, Vidary shifted from passive browsing to purposeful connection.

Growth in two-sided platforms depends on trust.

By clarifying value, reinforcing authority, and structuring discovery around intelligence, we transformed Vidary into a product that converts intent into activation and trust into sustained engagement.