Vidary Expert Discovery UX Redesign

A media SaaS platform that connects journalists and experts through verified information and intelligent search.

Vidary needed to become more than a directory, it had to function as a credible, intelligent network for expert discovery. I applied my UX/Business Funnel framework to identify where performance was leaking: conversion and activation. The insights focused the redesign on building clarity, embedding trust signals, and guiding users toward meaningful interactions that drive engagement and retention.

Journalists needed a reliable way to find credible experts quickly, while experts wanted to demonstrate authority and relevance without friction. The challenge was to balance efficiency, trust, and usability within a two-sided experience.

Designed an intelligent search and profile system supported by verification and personalization.

AI-driven expert discovery with advanced filters and semantic search.

Credibility features highlighting verified credentials and expertise.

Personalized feeds and recommendations to encourage ongoing engagement.

These improvements helped users connect faster, stay longer, and trust the platform more deeply.

Vidary became a credibility-focused expert discovery tool that improved

Growth begins with clarity. When users understand value and trust the experience, conversion happens naturally. With Vidary, focusing on clarity and credibility helped the product turn intent into activation — and trust into ongoing engagement.