CCEP - Connecting to Grow
AGFX Studio
A transformation built around connection not technology.
Connecting To Grow.
We transformed CCEP's vision of shared growth into an engaging motion graphics story that united people, systems, and data under one powerful narrative.
Overview
Growth at enterprise scale isn't driven by technology alone.
It comes from bringing people together, simplifying the way they work, and creating a shared direction across the organization.
For this project, we partnered to transform Profectus CCEP's business transformation initiative into a visual story that employees could easily understand, relate to, and rally behind.
Instead of explaining systems, we communicated a vision.
The Challenge
The initiative touched almost every part of the business. It involved multiple countries, hundreds of business processes, new ways of working, and a long-term transformation strategy.
The challenge wasn't simply presenting information. It was helping thousands of people understand why this change mattered and how every individual contributed to a shared future.
Every transformation begins with a challenge.
Our Approach
Rather than building a presentation around processes and platforms, we built a story around one simple idea:
Everything grows when it's connected.
Every visual, transition, and animation reinforced how people, systems, and data work together to create a stronger organization. This allowed the audience to see the transformation not as a technology project, but as a journey toward sustainable growth.
This shifted the story from technology to people.
Before growth comes alignment. Before alignment comes understanding.
Storytelling
Instead of focusing on implementation details, we focused on emotion and clarity.
The narrative continuously moved from today's fragmented way of working toward a future where collaboration becomes simpler, faster, and more connected.
That emotional progression became the backbone of the animation.
The story wasn't about systems. It was about people moving forward together.
Visual Direction
The visual language was designed around movement and connection.
Flowing transitions, connected illustrations, and continuous visual pathways reflected the idea that every department, market, and team contributes to one larger mission.
Designed to move. Built to connect.
Key Takeaway
People don't connect with transformation because of technology. They connect when they understand the purpose behind the change.
That's the story we set out to tell.
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Posted Jul 6, 2026
Helping Coca-Cola Europacific Partners communicate its vision of connected growth through engaging motion design.
