Social Media Campaign Management for Public Health Initiative

Led digital media and communications strategy deployment from conceptualization to nationwide execution on the Strengthening of HIV Self Testing in the Private Sector (SHIPS) project, amplifying the project's impact and reach.

Executed a comprehensive communications and advocacy strategy, producing audience-appropriate print and electronic marketing and awareness materials that contributed to a 73% increase in HIV self-test kit awareness and reach.

Conducted human-centred market research in 3 Nigerian states, identifying key factors affecting the adoption of HIV self-testing in the private sector, and influencing strategic adjustments.

Managed multi-platform social media campaigns across Instagram, Facebook, Twitter, and TikTok, building a significant online engagement with a reach of 508,425 and 2,437,291 impressions within a 6-month period.

Managed the project’s social media pages, created diverse forms of content, and developed the content calendar, while leveraging social media management tools such as Pulsar and Sprout Social for social media listening.

Organized community marketing activation events on HIV self-testing in 30 local government areas, directly engaging ~34,000 individuals in Lagos and Abuja, and significantly boosting community awareness.

Effectively managed a $200,000 demand creation budget, resulting in a 73% increase in the reach and awareness of HIV self-test kits.

Demonstrated strong teamwork skills by collaborating with 8 colleagues while leading a virtual team of 4 freelancers that included 2 graphic designers, 1 motion designer, and 1 copywriter, driving content creation strategy that significantly improved online visibility and project influence.