Personalized onboarding of the purchase in upsells, mails and ads that incorporate the customizations and personalization's in outreach specific to that customer while staying on brand.
Present products automatically fit for a customer based on the user's history, behavior, and demographics.
Industry use cases of personalization:
Apparel: Sizes, materials, fit(tight, loose), brand preferences, seasonal etc
Footware: Type, Sizes, materials, fit, accessories(laces,cleanwipes)
Jewelry: Maker,
Toys: toy line, character-personality(gruff soldier , glam unicorn 🦄✨)
(aka recommendation engines: "Because you bought X, you might like Y")