YouTube Thumbnail Design | Documentary/Geopolitical Channel
Jozef Kertitou
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Posted Sep 14, 2025
I designed two custom thumbnail variations for the video: “Japan is Quietly Going Extinct and Why Europe Should be Terrified.” Channel: @TheInvisibleHandCo
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1
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Timeline
Aug 30, 2025 - Sep 1, 2025
Clients
YouTube
I designed two custom thumbnail variations for the video: “Japan is Quietly Going Extinct and Why Europe Should be Terrified.”
The goal of this project was to:
Create a scroll-stopping design that immediately communicates urgency.
Capture the global/geopolitical theme with visuals that match the serious tone of the content.
Test two variations to see which one drives a higher click-through rate (CTR).
My Approach:
Used bold, high-contrast visuals that highlight both Japan and Europe for instant recognition
Applied strong typography + clean hierarchy so the title remains readable at a glance
Designed with the YouTube homepage/feed environment in mind where competition for clicks is intense
Result:
TNS 1
Two striking thumbnails optimized to spark curiosity and encourage clicks. By offering multiple versions, the creator is empowered to A/B test for maximum performance and audience response.
TNS 2