Bo-Sci, a Texas-based skincare brand, struggled with growth due to challenges like social media and payment processor restrictions for its CBD products, unoptimized product pages, high cart abandonment, and limited B2B capabilities. They needed a tailored solution to overcome these obstacles.

To help Bo-Sci thrive, I developed a comprehensive plan addressing their key challenges.

1. Business Model Adaptation

I collaborated with Bo-Sci’s founder, James, to refine their business model, enabling them to navigate social media and payment restrictions while continuing to sell CBD-based skincare products.

2. Headless Architecture for Flexibility

I transitioned Bo-Sci’s website to a headless architecture, allowing the business to adapt quickly to market changes.

3. Product Page Optimization & Simplified Content Management

I designed optimized product pages and integrated the Sanity CMS, enabling Bo-Sci’s team to easily manage content without developer assistance.

4. Improved Performance

By rebuilding the site with a React-based framework, I improved page speed by 70%, enhancing the user experience and driving higher engagement.

5. Personalized Skincare Quiz

I implemented a personalized skincare quiz to increase customer engagement and offer tailored product recommendations, which helped build a growing mailing list.

6. Hybrid Business Model & Offline Accessibility

I integrated a hybrid B2B and B2C model and developed a feature to help customers find partnered dermatology clinics, expanding Bo-Sci’s reach.

These changes led to optimized product pages, reduced cart abandonment, faster page loading times, and increased engagement. The personalized quiz generated positive feedback, growing the mailing list and improving customer satisfaction. Bo-Sci is now positioned for success in the competitive skincare market.

By understanding Bo-Sci’s unique needs, I developed customized solutions that drove real results. If you're looking to enhance your eCommerce platform, I’m ready to help you achieve your goals.