As witnessed in the current complex digital environment, businesses are opposed to costs and time and will always look for ways to create or even increase their offer value. One can single out AI as one of the most capable technologies for helping achieve these goals, among others, in the context of software development. AI-supported development is gradually integrating into business practices, enabling the creation of software at a higher rate and quality than before, while also helping businesses operate more flexibly. It is high time to consider the multiple opportunities that AI-augmented development brings to contemporary business and how these opportunities can be leveraged to maintain a competitive advantage.