Project Duration: 2 weeks Role: Web Designer Tools: Figma, Adobe Photoshop, Adobe Illustrator

Role and Responsibilities: As the Web designer for BoomBricks, I was responsible for conducting market research, creating user flows, wireframes, and high-fidelity prototypes. I designed a visually engaging and intuitive interface, aligning with the platform's mission to empower Lego MOC creators and enthusiasts. I collaborated with stakeholders to ensure the landing page captured the playful essence of Lego while driving user engagement and trust.

I collaborated with BoomBricks to design a landing page for their innovative crowdfunding platform dedicated to supporting Lego MOC (My Own Creation) projects.

Using Figma and Adobe Illustrator, the focus was on crafting a visually engaging and user-friendly design that connects creators with global audiences.

BoomBricks empowers creators to showcase their unique models, reach passionate fans, and bring their visions to life through community-driven support.

The client approached me with a clear mission to support the Lego creator community by connecting them with passionate fans and empowering them to bring their unique MOC (My Own Creation) designs to life.

Lego creators often struggle to reach a broad audience for their MOC (My Own Creation) projects, limiting their visibility and funding opportunities. BoomBricks needed a platform design that makes it easy for creators to showcase their models, gain support, and connect with potential backers. The challenge was to create a seamless and engaging user experience that appeals to both creators and fans of all ages and technical backgrounds.

Primary: Lego enthusiasts and hobbyists eager to support unique MOC designs.

Secondary: Lego MOC creators seeking funding and a global audience.

Clearly convey the platform’s mission.

Create a visually appealing design that reflects the Lego brand’s playful spirit.

Ensure seamless navigation for users to explore and support projects.

To understand the target audience’s needs and the visual identity of Lego MOC communities, I:

Conducted competitor analysis: Examined crowdfunding platforms and Lego-specific fan sites.

Explored user motivations: Learned why fans support MOC creators—exclusivity, creativity, and community pride.

Using the insights gathered, I created wireframes that emphasized:

Hero section: Highlighting the platform’s mission with bold visuals of featured MOC projects.

Project showcase grid: Offering an engaging preview of active campaigns.

Clear CTAs: Encouraging users to “Support a Project” or “Submit a Creation.”

I opted for a playful yet professional aesthetic:

Color palette: Inspired by Lego's primary colors—red, blue, yellow, and green.

Typography: Clean and modern fonts paired with bold headings to balance creativity and readability.

Imagery: High-quality renders of MOC models to instantly capture attention.

Developed an interactive prototype to simulate the user experience.

Gathered feedback from Lego enthusiasts, iterating on design elements like navigation clarity and CTA placement.

The final landing page design includes:

Hero Section: A bold headline and dynamic visuals of MOC models in action.

How It Works: A step-by-step guide to supporting or creating projects.

Project Grid: A modular layout showcasing top campaigns with funding progress indicators.

Testimonials: Highlighting success stories from creators and fans.

User Engagement: Early testers described the design as “exciting” and “intuitive.”

Community Growth: The platform attracted a strong following pre-launch, with creators ready to submit projects.

Balancing a playful aesthetic with functionality is key when designing for a passionate community like Lego enthusiasts. Thoughtful visuals and clear CTAs can drive engagement without overwhelming users.