Internship

During my internship at PodiumPe, I worked across the full visual design pipeline, creating posters, social media creatives, website assets, and marketing collateral. A significant part of my work focused on motorsports and Formula 1–themed content, where speed, precision, and visual impact were central to the design language. I translated abstract ideas and brand requirements into clear, engaging visuals by applying design thinking principles—starting from problem identification, understanding audience behavior, and iterating through concepts to arrive at effective solutions. My workflow combined industry-standard tools like Adobe Photoshop, Illustrator, Figma, and AI-assisted design tools to deliver designs that were both visually compelling and aligned with marketing objectives. This experience strengthened my ability to balance creativity with strategy, work within brand systems, and design with purpose rather than decoration.