Fashion marketing article

Did you know studies have found that an average woman only wears roughly 20% of her wardrobe?

That is an incredibly small number considering that a typical American woman spends about $1,800 to $4,800 per year on clothing! Despite how much money they pour into their wardrobe, 3 in 5 women complain daily that they have nothing suitable to wear.

Fashion has become such a controversial topic, with an enormous amount of choices to choose from when purchasing new clothes. Splurge shopping has become a norm, even though 65 pounds of clothing is thrown away by the average American woman every year. Sadly, surveys are proving that most women have no idea how to shop wisely for beautiful, well-made clothing on a budget.

Most women in the world have struggled at one time or another to coordinate the“perfect” outfit. I know I have. And it can be so frustrating! Even though you have a closet full of shirts, jeans, shoes, and jewelry, you end up feeling frumpy and awkward no matter what you put on. You have the clothes, but no idea how to mix and match them. You need inspiration and advice.

Or maybe your challenge isn’t that you can’t coordinate a stunning outfit, but that you struggle when it comes to shopping. Only shopping at stores that produce high-quality, fashion-forward items is hard enough for you, let alone trying to maintain a clothing budget on top of that. Impossible and stressful would be the most accurate description of your shopping experiences.

But there is a way to achieve stress-free shopping days and the ability to coordinate gorgeous outfits without relying on society to tell you how to dress. There is a way to dress up to display your true personality in a way that makes you feel confident, stylish, and comfortable. It will enable you to mix and match hundreds of outfit combos without even stepping foot into a department store several times a week. Not only that, but it will also teach you how to shop on a budget without compromising style and without going into debt.

Introducing Arise and Shine, a multi-functional style look book that will transform your wardrobe and your beliefs of fashion and style! Inspired by fashion coach, Linda Potgieter, this book features gorgeous pictures from shoots taken by skilled professional photographers and stories of stay-at-home moms, businesswomen, and even grandmothers. They have learned that fashion is a skill and if you are prepared to dedicate time, money, and energy to it, you can become the style guru in your life instead of following what society dictates fashion should be.

It will also contain the LindaPaige Capsule Wardrobe and Fashion Formula X, as well as the 10 Steps to Style Success that will redefine the process of culling and cultivating your wardrobe based on your personal style. This incredible book is full of inspiring messages designed for all ages, whether you are a beautiful 60-year-old grandmother or a young, creative teenager, or an extraordinary super-mom.

Fashion affects everything, from the workplace to how you view yourself as a woman. Depending on how you dress determines how you act and respond to situations. Arise and Shine will inspire and equip you to arise and shine for such a time as this. Now is the time for you to choose whether you want to stand out and be a light on a hill and encouragement to other women in the world or whether you want to continue to hide behind your clothes.

Since you are in the fashion business, whether you like it or not, why not make the most of that influence and inspire other women to dress up?

At the price of $249, currently available to pre-order at $199 until July 1, 2017, Arise and Shine will inspire you and help you to discover who you truly are through fashion and allow you to dress up to mirror your personality. Not only will you be contributing to your confidence and self-worth when investing in this book, but you’ll also be supporting hundreds of people in the process. 90% of the profits of Arise and Shine will be donated to King’s Ransom, a non-profit public charity dedicated to upholding the cause of the widow, the orphan, and the poor by giving 100% of all donations directly to the needy.

We need to start caring about how we present ourselves as sons and daughters of God. Others are observing how you dress and how you communicate with people. The way you dress portrays a message and an image. What do you want your message and image to communicate?

We get just one shot at this life. One stage, one appearance, no rehearsal. We need to make that one life count and influence and encourage as many people as we can to get up, dress up, and live up to the calling on their lives.

As Linda Potgieter states, "You are in the fashion business whether you like it or not. And you are an ambassador. You represent your faith, yourself, your marriage, your family, your business. So, make the decision to learn the skill of personal style, and you will discover that fashion is a powerful relationship builder!"